Denny Hamlin announces big new deal after being replaced in NASCAR Cup Series
Joe Gibbs Racing announced that they've inked a multi-year deal with Bob's Discount Furniture to serve as a primary sponsor for Denny Hamlin's No. 11 Toyota.
Denny Hamlin and Joe Gibbs Racing announced a major new deal ahead of the 44-year-old’s return to the NASCAR Cup Series.
Over the weekend, Hamlin was notably absent from the Viva Mexico 250 in order to be by his wife’s side for the birth of their third child. In his absence, Ryan Truex piloted the No. 11 Toyota after receiving a lighthearted text from his famous brother.
With Hamlin slated to rejoin Joe Gibbs Racing this week, the organization shared that it has inked a multi-year deal with Bob’s Discount Furniture to be a primary sponsor. The furniture retailer company’s first primary race will be Iowa Corn 350 on August 3.
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“We are thrilled to partner with Bob’s Discount Furniture,” JGR owner Joe Gibbs said in an official statement. “Racing every weekend all across the country, we will have the opportunity to promote their great furniture at everyday low prices to race fans everywhere. We are especially excited to have the opportunity to celebrate their expansion into North Carolina at the grand opening event at their new Winston-Salem store on July 17th.”
Bob’s Discount Furniture President and CEO Bill Barton expressed a similar sentiment, adding: “Partnering with Joe Gibbs Racing is a natural fit for Bob’s. We’re both committed to excellence, delivering value, and engaging with communities in meaningful ways. Debuting the Bob’s-branded No. 11 car at Bob’s Grand Opening in Winston-Salem, a region with deep NASCAR heritage and our newest store location, makes this moment even more special.”
As part of the agreement, Hamlin and Gibbs will be on hand for the grand opening of the Bob’s Discount Furniture store in Winston-Salem, North Carolina, on July 17.
“We’re excited to welcome Bob’s to our No. 11 team and to have their new locations opening up close to home,” Hamlin said. “If you look at their marketing and social media, they do a great job being creative, so we’re really looking forward to what kind of ideas we can work on together both on and off the racetrack.”
Ahead of the 2025 Cup Series season, Hamlin parted ways with long-term sponsor FedEx and Mavis Tires, though has since managed to strike deals with Sports Clips, King’s Hawaiian, and National Debt Relief. Speaking to reporters ahead of The Clash at Bowman Gray earlier this month, he acknowledged that JGR’s sponsorship dilemma was “maybe a little bit” concerning.
“I mean it’s tough out there. Sponsorship is hard to come by and certainly while it’s such an important time in our sport to recognize the sponsorship dollars are not flowing like they used to, for sure. Everyone’s had to adjust quite a bit,” Hamlin said.
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“Obviously you’ve got certain aspects that JGR has to price into their pricing as well that it’s probably tough. I don’t know, it’s just part of it. But certainly having one sponsor for 20 years made things pretty easy and now it’s all kind of catching up.
“Is it concerning from my end? Maybe a little bit, but it’s probably more concerning from JGR’s standpoint.”
